Arrow Exterminators is the sixth largest pest control company in the country, but it’s also a close-knit, family business at heart. The company’s annual fiscal year kickoff event has been a key part of that closeness for decades. Held between July and August, it’s a chance to gather, celebrate the previous year, recognize individual contributions, and talk about goals for the next year. Managers and corporate staff (to the tune of about 400 participants) fly in from 129 offices across the country for the event.
As the company continues to grow by 10-12% each year, the meeting has become even more critical for keeping the spirit of a fundamentally people-oriented business alive. It’s a time to learn new names and faces, enhance relationships and keep the business going.
In other words, everything a virtual event is not. Or at least, hadn’t been, up until that point.