Before the pandemic’s impact, preparations were set for Accelarate 2020. The Grand America Hotel in Salt Lake City, Utah, had been booked. And despite a number of local vendor options, Accela remained committed to continuing their partnership with ETA.
Accelarate was simply too important for Accela to deliver it well – so it had to be ETA.
What do they say about best laid plans? Throughout February and early March, Preston and her team watched as a slew of cancellations foreshadowed their own—industry event after industry event was being paused or pushed to 2021.
Like many other companies faced with the potential of needing to write-off 2020 events offering crucial connection and collaboration with customers, Accela began exploring virtual options for their planned events. They selected event platform, 6Connex, to help them successfully manage two smaller virtual events, but knew they needed ETA’s expertise for the scale of event that was needed for Accelarate.