Every year, Manhattan Associates, a world leader in supply chain, omnichannel and inventory solutions, gathers momentum for new product launches and the latest thinking in the field with a live event, aptly titled “Momentum.” It’s an annual user conference for supply chain and omnichannel customers across retail, wholesale and manufacturing industries – and their largest of the year.
However, 2020 brought a new and unexpected set of challenges for the event. Due to growing public health concerns related to COVID-19, as well as subsequent social distancing measures, a large-scale live event was no longer an option.
The team at Manhattan Associates immediately set to work brainstorming a new virtual format for the conference – and choosing a partner who could help them pivot in a short amount of time.
Key considerations for the new event format were:
- Selecting the right content delivery platform
- Timing for a live vs. on-demand experience
- Successful production and delivery for the keynote address, including customer testimonials combined with a new product announcement