ETA and Ultimate Software create a “Wow Effect” for customers at Annual User Conference


Ultimate Software is a leading provider of human resources, payroll, and talent management solutions. Each year, the company hosts over 1,600 of its customers over 4 days at their annual User Conference at the Bellagio Hotel in Las Vegas, and looks to provide those in attendance with an educational, fun-filled, and memorable experience.


For Ultimate Software’s meeting planner, Susan Vaughan, the task of creating a successful User Conference starts with surveying Ultimate’s loyal customers and listening to what they want. “We just build the content of the program based on what drives our customers,” she explains. “We listen to them, we survey them every year and we modify the program content based on what they want. Its been really successful the last couple of years.” Planning typically begins 6 months before the event, and Ultimate’s goals are crystal clear: to top last year’s successful customer-driven event and to stay within budget. “We want to hit it out of the park.”

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